What color ribbon does she wear?
What’s his favorite football team?
What kind of book is she always reading?
What does he do every Sunday morning?
What time does he go to the gym?
What does she hate about her school?
The list is endless. You’ll have to pick the right questions for your audience that relate to their problem.
But the point is, if you don’t know the answers to these kinds of questions, then what, exactly, are you doing?