What you are guaranteed when you start a new food business is, simply, the work.
The work is both fun and it’s hard. Sometimes, it sucks. Sometimes, it’s great.
What is success? Being on the shelves at Whole Foods?
For how long? At what profit margin?
No, I think it’s measured in other ways, such as: being happy with your work every day (or, more days than not); being there for people; making amazing things happen; having a mission and sticking to it.
You don’t control if you get picked to be on Shark Tank, or, if Marcus Lemonis decides to wave a magic wand for you.
But some things, you do.