There is a formula for profit that goes like this:
(The same pizza + the same rides + the same service + the same experience) – (the fixed costs of all of those things) X 10,000 of the same exact birthday party = profits.
There is another formula for profit that goes like this:
“Make my child’s birthday party unique, and I will never use another company again, and refer you to all of my friends.”
Notice how money was not part of equation number two.